"I went from a roller coaster schedule to a 3-week waitlist in two months." — Sarah C, Esthetician
You're great at what you do.
It's time your bookings and income proved it.
In 45 minutes, we'll find what's keeping your schedule inconsistent and your prices low — and you'll leave with a clear plan to fix it.
You became a solo beauty & wellness pro because you're genuinely good at it.
But nobody told you that running the business would feel like a second job you never trained for.
Checking your booking app more than you'd like to admit — hoping someone fills the empty slots
Charging prices you know are too low, but terrified to raise them and lose the clients you do have
Wondering why your schedule is full one week and slow the next, never knowing what moved the needle
Watching your social media and posting consistently, getting likes but not appointments
Constantly worrying if your income will ever consistently support you month to month
So here you are:
So here you are:
This isn't a skills problem,
your clients love you!
This is a business system problem. And it's not your fault — because nobody taught you this part.
I know the frustration of feeling like your business is running you.
You’re an expert at what you do, but these parts of the business feel like a constant uphill battle:
The Marketing Guesswork
You weren't taught how to find clients in school, so you’re losing time and energy trying every "hack" you see—hoping something finally sticks.
The "Take Everyone" Trap
You feel like you have to accept every client who calls—even the bargain hunters and "energy vampires" who drain your spirit and don't respect your time.
The Value Gap
Your current prices don't match the high level of care you actually provide, leaving you working twice as hard for half the income you deserve.
Good news - all three of these are related, and totally fixable!
But you need to know which one is your biggest income leak before you can fix all three.
That's exactly what the Business Diagnostic is for.
Your 45-minute Business Diagnostic
We look at your actual business to find out exactly where the money is leaking — and what to fix first.
You'll leave with:
Your #1 Revenue Leak -
The single biggest thing costing you clients right now
A Pricing Reality Check -
What you should actually be charging and how to do it
One Booking Fix -
A specific change to increasing visibility and bookings this week
Your Custom 30-Day Priority Plan -
A follow-up summary email with a simple step-by-step action plan
This is not a sales call.
No gate-keeping here - you will leave with actionable advice you can use the same day, whether we ever work together again or not.
This is a real-deal deep dive.
"By the end of the 45 minutes, I had a whole page of notes and Amy gave me the #1 thing to change first. My sales jumped 20% the next month just by fixing that one 'leak' we found."
— Jessalyn R, Massage Therapist
You're a solo beauty or wellness professional working one-on-one with clients
You've been in business at least 6+ months and you're not where you expected to be
You have some clients — but not enough, and not the right ones
You know you're undercharging but don't know how to raise prices without losing people
You're done with the feast-and-famine cycle and want something stable
This Is For You If...
Not a fit if: You just graduated, want a viral marketing hack, or aren't open to changing anything.
About Me
Hey, I'm Amy!
With 20+ years as a business owner in the wellness & beauty industry,
I’ve seen every 'business problem' there is. I started my solo practice in the midst of a recession in 2009 and grew it into a thriving clinic with a full team of employees. I didn't get here through luck — I got here by mastering the systems and marketing that most wellness pros are never taught. I learned the hard way so now you can learn the faster, easier way.
Now my passion is helping other Solo Pros stop the trial-and-error and start building a business and income that actually supports your life, without all the "hustle" and burnout.
How It Works
Step 1: Pick A Time
Book a time slot. You'll fill out a quick intake form with details about your business so that I can maximize our time together.
Step 2: Show Up
We meet on Zoom (you'll get an email with a link). We'll discuss your biggest pain points and find the leaks in your business.
Step 3: Get Clarity
You'll know your #1 priority and exactly how to tackle it. I'll also send you a summary with one clear next move that will make the biggest and quickest difference in your client flow and income (and time and energy!)
Quick Answers
Will you try to sell me something?
Only if it genuinely makes sense after we talk. Future strategy sessions would only be suggested if there's a need for ongoing support and you were interested in that. Lucky for both of us, I have no desire to be a pushy salesperson! This session stands on its own... I’m not here to hold your business hostage, I’m here to help you fix it!
How is this different from generic coaching?
I work exclusively with solo health, beauty, and wellness pros — everything is specific to our industry and the one-to-one nature of our work.
What do I need to prepare? Do I need to know a ton of data about my business?
Nope! Just fill out the short info form after you book. It asks about your current pricing, how full your schedule is, and what's frustrating you most. That's it!
You deserve to finally have the income that you've been working so hard for.
Let's spend 45 minutes finding exactly how to get you there!
"I was super skeptical that this would be another coaching pitch with no actual info. I've been through three other calls that were disguised as help - but this was ACTUAL strategy talk. It was so incredibly helpful and insightful!!
— Rayna T, Cosmetologist